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Hay un nuevo local de poké en Granada, y se llama Poké zi. Con éste nombre ya nos tenía ganados y fue muy fácil echar a volar la imaginación.
El briefing estaba muy claro, querían una identidad corporativa agradable y desenfadada, que haga más cercano a la gente éste plato típico hawaiano.
En la ejecución del isotipo se representa la comida saludable, por la abundancia de fruta, verdura y cereales en estos platos junto al pescado como principal fuente de proteínas. Dando como resultado un pez aguacate al que quisimos dotar de una personalidad muy simpática, que arranque alguna que otra sonrisa.
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