Branding
AEMOTUR nace con la convicción de que el mundo de las dos ruedas y el del turismo no sólo no están reñidos, sino que se complementan a la perfección. España es un país de clima agradable que lo hace especialmente propicio para el uso y disfrute de la motocicleta y, a la vez, repleto de historia, cultura, gastronomía y espacios naturales, que lo convierten en una de las primeras potencias mundiales en el sector turístico.
La identidad corporativa de AEMOTUR está cargada de simbología. La afición por la motocicleta, el turismo, la unión de personas, los gestos de moteros, la igualdad… Todo está implícito de alguna manera en el logotipo. Tanto la tipografía como el imagotipo funcionan perfectamente por separado de manera pregnante para los usuarios.
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